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Executive Golf < Watches < William Baume collection

May 16th, 2008

William Baume collection

With an exceptional collection, Baume & Mercier pays tribute to the horological genius of William Baume, the contemporary brand father, who helped construct the international reputation of one of Switzerland’s oldest watchmaking houses.

William Baume, heir to the «Frères Baume» manufacture, founded by his grandfather in 1830, brought new dynamics and international status to the family enterprise through the creation of a partnership in 1918 with Paul Mercier, a charismatic figurehead of the day.

In an era of evolution and change, marked by unprecedented technical and artistic creativity, together they founded the Baume & Mercier brand in Geneva in 1920, thus uniting their totally complementary competences: William Baume, the rigorous and avant-garde watchmaker and Paul Mercier, the cosmopolitan aesthete and businessman.

The William Baume Collection perfectly illustrates Baume & Mercier’s founding philosophy and know-how. By doting its emblematic Hampton and Classima Executives watch models with traditional watchmaking complication movements, Baume & Mercier renews its ties with its origins and honors the heritage of William Baume: horological craftsmanship.

The William Baume Collection: four exclusive, limited edition pieces (177 pieces for the gold timepieces and 1830 pieces for the steel versions) for traditional watchmaking enthusiasts.

For more information: www.baume-et-mercier.com

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The Executive Golf Club is an exclusive private club which offers its affluent golfing members VIP invitations to private parties and exclusive events. Executive Golf provides a range of special benefits to its members, many of whom enjoy millionaire or multimillionaire status, and include directors of FTSE 100 firms, company owners, legal practitioners, senior representative from the banking, accounting and medical professions, entrepreneurs and leading names from the fields of sport and television. Members also receive the quarterly magazine, Executive Golf, featuring the biggest names in golf, including Gary Player, and providing a host of inspirational ideas for golf breaks and luxury lifestyle . The Executive Golf website features luxury travel and top five star resorts, for bespoke holidays across the globe. Executive Golf also hosts an international property investment club, showcasing luxury overseas properties in Dubai, the Caribbean, Spain and Portugal and other high-end destinations. Executive Golf provides a platform for upmarket designer labels, such as Dior, Chanel, Ralph Lauren and other Bond Street brands, as well as sophisticated clothes, shoes and luxury accessories for high-achieving men and women. Including up-to-date gadgets, jewellery and watches, these display the most recent hot designer trends. Executive Golf's essential guide also encloses the latest revelations on fine dining, Michelin-star restaurants and the most exclusive private members clubs in the city. For professional advice, Executive Golf offers wealth management guidance, while high performance cars, luxury motor vehicles and premium yachts offer the ultimate in stylish travel. For indulgent pampering, luxury spas such as Champneys and other leading health clubs offer the ultimate treat. Elegant interiors, designer weddings and fine wines and spirits are a further taste of what Executive Golf has to offer. With all this and more, Executive Golf provides the ultimate insiders guide to a luxury lifestyle.
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