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Executive Golf < Technology / Gadgets < Bang & Olufsen and Samsung inspire with Serenata mobile phone

May 23rd, 2008

Bang & Olufsen and Samsung inspire with Serenata mobile phone

Bang & Olufsen and Samsung today launched Serenata, the new music mobile phone that combines superb sound quality with cutting edge mobile phone technology

Bang & Olufsen’s expertise in acoustic sound capabilities and design skills together with Samsung’s leadership in mobile phone technology have created a unique music and mobile phone experience.

Serenata features a built-in stereo loudspeaker system which delivers outstanding sound quality without distortion. This state-of-art technology allows users to enjoy music in the same way they would through their hi-fi system at home.

Users have the choice to listen through the integrated loudspeaker system or through the dedicated stereo EarSet 3 earphones or to connect it to their hi-fi as an auxiliary source.

The focus has been on providing an uncompromising music performance, with emphasis on playback of “uncompressed” music. Besides handling lossless formats, Serenata also handles playback in compressed formats including MP3, WMA, and AAC.

“Since we first started our partnership with Bang & Olufsen, we have confirmed our belief that both companies share a passion for innovation and consumer-focused technology. Serenata is another example of new ways of thinking”, said Geesung Choi, President of the Telecommunications Network Business in Samsung Electronics.

phone image 2“We have high expectations for Serenata as it is a result of our joint vision to constantly push the boundaries and bring unique and exciting products to our customers”, said Torben Ballegaard Sørensen, CEO of Bang & Olufsen.

Design inspired by nature
Serenata is a pocket-sized music mobile phone with an organic rounded design. “I often take long walks by the sea where I live”, explained Bang & Olufsen designer David Lewis, “and the shape of the nicely rounded stones that are washed to shore have always fascinated me. These stones have been carefully shaped and rounded by rolling in the water for millions of years, and they are so wonderful to hold in your hand. This was what I was looking for.”

Intuitive user interface
Serenata’s click wheel navigation gives users simple and easy operation of the phone’s functions. There are very few actual keys, with the wheel being used for all primary operation supported by on-screen operation based on sensi-touch technology.

A large 2.4-inch colour LCD display developed by Samsung allows Serenata to show album covers in high resolution and facilitates on-screen navigation.

A unique mobile experience
With 3.5G connectivity, users can enjoy full multimedia features including music, video, e-mail, MMS, instant purchase and downloading of music tracks. A 4 Gigabyte solid-state memory allows plenty of room for storing digital music and data.

For more information please contact:
Maryam Ghani
020 7853 2213
maryam.ghani@porternovelli.co.uk

Claire Mylchreest
020 7853 2223
claire.mylchreest@porternovelli.co.uk

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