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Executive Golf < Fashion for women < “Knowing, not showing” is the essence of absolute luxury

May 16th, 2008

“Knowing, not showing” is the essence of absolute luxury

Loro Piana operates in the luxury goods industry with the mission of providing uncompromised quality. For six generations, the company has been supplying the finest cashmere and wool fabrics to the most sophisticated and demanding clients. In doing so, Loro Piana has become the largest cashmere manufacturer and the biggest single purchaser of the world’s finest wools. For the last twenty years, by pursuing the same tradition of excellence, Loro Piana has been catering to the lifestyles of the same consumers with exclusive lines for men, women and children, along with home furnishing, accessories, and gifts. Manufactured in the company’s own facilities, these distinctive products are distributed through a worldwide network of directly operated stores and speciality retailers.

For some, luxury is “knowing, not showing.” It is an inner satisfaction that comes from an aesthetic, intellectual, tactile pleasure, stemming from tradition, research and genuine quality. A pleasure directed at a few, almost by its very intrinsic nature. To know and to experience before others is a true privilege for these refined individuals. It was the same for Loro Piana in the case of Baby Cashmere®: a great privilege to be able to offer it to those searching for true exclusivity, for cashmere’s new frontier. A pioneering conquest that is the result of 10 years of creative persistence. Between 1995 and 2005, in fact, Loro Piana managed to convince Mongolian and Chinese breeders to set aside, at each first and only “combing,” small quantities (no more than 30 net grams for each goat kid) of this exceptional fibre. In 2007, this raw material was made more official by the registration of the brand in Italy and by its international trademark registration.

153 New Bond Street
London W1Y 9PA
020 7499 9300
www.loropiana.it

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The Executive Golf Club is an exclusive private club which offers its affluent golfing members VIP invitations to private parties and exclusive events. Executive Golf provides a range of special benefits to its members, many of whom enjoy millionaire or multimillionaire status, and include directors of FTSE 100 firms, company owners, legal practitioners, senior representative from the banking, accounting and medical professions, entrepreneurs and leading names from the fields of sport and television. Members also receive the quarterly magazine, Executive Golf, featuring the biggest names in golf, including Gary Player, and providing a host of inspirational ideas for golf breaks and luxury lifestyle . The Executive Golf website features luxury travel and top five star resorts, for bespoke holidays across the globe. Executive Golf also hosts an international property investment club, showcasing luxury overseas properties in Dubai, the Caribbean, Spain and Portugal and other high-end destinations. Executive Golf provides a platform for upmarket designer labels, such as Dior, Chanel, Ralph Lauren and other Bond Street brands, as well as sophisticated clothes, shoes and luxury accessories for high-achieving men and women. Including up-to-date gadgets, jewellery and watches, these display the most recent hot designer trends. Executive Golf's essential guide also encloses the latest revelations on fine dining, Michelin-star restaurants and the most exclusive private members clubs in the city. For professional advice, Executive Golf offers wealth management guidance, while high performance cars, luxury motor vehicles and premium yachts offer the ultimate in stylish travel. For indulgent pampering, luxury spas such as Champneys and other leading health clubs offer the ultimate treat. Elegant interiors, designer weddings and fine wines and spirits are a further taste of what Executive Golf has to offer. With all this and more, Executive Golf provides the ultimate insiders guide to a luxury lifestyle.
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