May 16th, 2008
Eton
Eton celebrates 80 years of Shirt Making with the exclusive preview of ‘the world’s most expensive diamond encrusted shirt’
Marking 80 years of luxurious and unique Swedish shirt design, Eton are delighted to launch of their stylish new brand store at 65 Kingsway London WC2B and exclusive unveiling.
To celebrate this impressive heritage, Eton have created the world’s most expensive shirt which is valued at £20,000 – woven from the finest cotton and encrusted with diamonds.
This one off shirt will tour their international stores, commencing in London for one day only from 10am – 6pm on Thursday 8th May before it is auctioned for charity.
The new brand store is located at 65 Kingsway, London WC2B, near Covent Garden.
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